zero point insights
Every breakthrough starts at Zero Point — a singular moment of clarity where biases, habits, and outdated assumptions are stripped away. It’s the foundation for bold strategy, disruptive innovation, and sustainable growth.
We share regular insights to help our clients, agencies, and fellow innovators think differently about market intelligence, technology, entrepreneurship, and more.
The AI IPO Race Is the Wrong Race to Win
Anthropic just confidentially filed for an IPO. OpenAI is targeting a fall listing. Together, these two companies are chasing valuations approaching $2 trillion.
The market is cheering — I'm not. Here’s why:
Your Strategy Is Great; Your Organization Can’t Execute it
85% of CEOs say they have a clear vision of where their business needs to go.
Fewer than half believe their organization can actually execute it.
That's not a rounding error. That's the defining business problem of 2026 — and it's one most leadership teams are quietly avoiding.
Corporations Just Lost Their Biggest Competitive Advantage
Paid search favored big budgets. AI search rewards the smartest systems. Here's why small and mid-size companies finally have a real shot at the top and how to build for it.
The Dashboard Delusion: Why Your KPIs are Lying to You
If you look at your growth projections for 2026 and see a single solid line trending upward at a 45-degree angle, you aren’t looking at a strategy: you’re looking at a wish.
Beyond the Paper Strategy
Most leaders are driving with a "Paper Strategy" – a beautiful, high-resolution map they printed back in November. When the traffic hits, they stare at the paper and hope the road clears. “This is the route we chose and we’re sticking to it.”
But a "Strategic GPS" is different. It doesn't just show the road; it sees where the market is shifting and says: "Accident reported ahead. Finding a faster route."
The goal hasn’t changed. You’re still going to the same destination, but the route just changed. As we like to say, freezing isn’t a strategy.
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