zero point insights
Every breakthrough starts at Zero Point — a singular moment of clarity where biases, habits, and outdated assumptions are stripped away. It’s the foundation for bold strategy, disruptive innovation, and sustainable growth.
We share regular insights to help our clients, agencies, and fellow innovators think differently about market intelligence, technology, entrepreneurship, and more.
The $1.35B Question Every Growth Brand Should be Asking
Mas+ and Unwell just shut down. Casamigos and Fenty Beauty didn't. The difference wasn't fame, it was whether the product could survive without the name on the label. A four-question test for any brand weighing a celebrity partnership.
Corporations Just Lost Their Biggest Competitive Advantage
Paid search favored big budgets. AI search rewards the smartest systems. Here's why small and mid-size companies finally have a real shot at the top and how to build for it.
Subscribe to zero point insights
Sign up with your email address to receive our newsletter. No ads, just helpful insights to keep your mind racing and eyes ahead of the curve.