zero point insights
Every breakthrough starts at Zero Point — a singular moment of clarity where biases, habits, and outdated assumptions are stripped away. It’s the foundation for bold strategy, disruptive innovation, and sustainable growth.
We share regular insights to help our clients, agencies, and fellow innovators think differently about market intelligence, technology, entrepreneurship, and more.
The $1.35B Question Every Growth Brand Should be Asking
Mas+ and Unwell just shut down. Casamigos and Fenty Beauty didn't. The difference wasn't fame, it was whether the product could survive without the name on the label. A four-question test for any brand weighing a celebrity partnership.
The AI IPO Race Is the Wrong Race to Win
Anthropic just confidentially filed for an IPO. OpenAI is targeting a fall listing. Together, these two companies are chasing valuations approaching $2 trillion.
The market is cheering — I'm not. Here’s why:
Your Strategy Is Great; Your Organization Can’t Execute it
85% of CEOs say they have a clear vision of where their business needs to go.
Fewer than half believe their organization can actually execute it.
That's not a rounding error. That's the defining business problem of 2026 — and it's one most leadership teams are quietly avoiding.
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