zero point insights
Every breakthrough starts at Zero Point — a singular moment of clarity where biases, habits, and outdated assumptions are stripped away. It’s the foundation for bold strategy, disruptive innovation, and sustainable growth.
We share regular insights to help our clients, agencies, and fellow innovators think differently about market intelligence, technology, entrepreneurship, and more.
The $1.35B Question Every Growth Brand Should be Asking
Mas+ and Unwell just shut down. Casamigos and Fenty Beauty didn't. The difference wasn't fame, it was whether the product could survive without the name on the label. A four-question test for any brand weighing a celebrity partnership.
Don’t Waste Your Money on AI
When it comes to innovation, most companies get backwards: they treat internal tech decisions as a technology problem, so they go find the flashiest technology. But the real question was never "what's the best platform on the market." It's "what is actually slowing this person down, in their own words."
The Big Event Is Over. Now What?
If you're coming out of your own big event right now — a summit, a launch, a moment where the room finally got aligned — the risk is simple: if you wait until the energy fades to start thinking about how to sustain it, you've already lost the window. It doesn't reopen.
The organizations that actually turn a moment into lasting growth are the ones who treat "what comes after" as part of the event itself, not a separate problem to solve later.
Your Strategy Is Great; Your Organization Can’t Execute it
85% of CEOs say they have a clear vision of where their business needs to go.
Fewer than half believe their organization can actually execute it.
That's not a rounding error. That's the defining business problem of 2026 — and it's one most leadership teams are quietly avoiding.
Corporations Just Lost Their Biggest Competitive Advantage
Paid search favored big budgets. AI search rewards the smartest systems. Here's why small and mid-size companies finally have a real shot at the top and how to build for it.
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