zero point insights
Every breakthrough starts at Zero Point — a singular moment of clarity where biases, habits, and outdated assumptions are stripped away. It’s the foundation for bold strategy, disruptive innovation, and sustainable growth.
We share regular insights to help our clients, agencies, and fellow innovators think differently about market intelligence, technology, entrepreneurship, and more.
Don’t Waste Your Money on AI
When it comes to innovation, most companies get backwards: they treat internal tech decisions as a technology problem, so they go find the flashiest technology. But the real question was never "what's the best platform on the market." It's "what is actually slowing this person down, in their own words."
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